We’re in a war and we’re looking for a few good commandos. Are you ready to “Go Commando?”
In the last two decades we’ve seen our fair share of warfare, but we haven’t experienced anything like the wars currently being waged. This isn’t a napalm, Navy Seals, guerrilla war. But it has a very good shot at getting messy.
I’m talking toilet paper … tissues … TP … flushables … Mr. Whipple … the whole nine yards of the least talked about aspect of our lives. Now Cottonelle, an also run brand that’s trying to up its market share in the race for better wiping, is asking if you’re ready to, “Go Commando.”
No S**t … they’re talking about going without underpants!
If he weren’t still alive, Mr. Whipple would be rolling over in his grave.
The skirmishes fighting for your TP dollars, extolling TP’s value added features in your life, how TP improves your hygiene and makes your lifestyle more wholesome, are costing corporations millions of dollars.
The frontlines incorporate the full use of social media – YouTube, TV, Face Book, Twitter.
The current campaign features the Cottonelle spokeswoman, a librarian-sexy blonde with an “oh so proper” British accent, who approaches real people and asks them directly about their “wiping experience.”
It’s a frontal assault on our backsides!
My fave is the golfing guy who somewhat shyly tries the TP then reenters the scene with quite a grin on his face as he attempts to explain why the ripples in Cottonelle make such a marked difference in his experience. There’s no real science or technology behind his explanation (not sure there should be or ever was in the development of the rippled tissue) but he does convince me that his experience is “better.” He feels “cleaner” and is “more confident.”
S**t, if that was all it took for me to feel more confident, I would’ve rippled my butt years ago!
The sexy coy librarianesque woman then asks him if he’s ready to “Go Commando” what with his new found confidence. Back into his changing tent he dives and out he comes ostensibly with his unclean previously worn underwear in a nifty little Cottonelle bag.
Golf Guy then reveals just enough of his less than muscular and unspectacular upper leg to prove that his undies are “in the bag” and he’s now “A Cottonelle Commando.”
Mr. Whipple, who first retired in 1985 as the spokesman for Charmin, is probably rolling his eyes, hoping for a comeback and another shot at the big bucks being spent on this campaign. I think Kimberly-Clark needs to snake him from the opposition and convince George Whipple to “come out of the tent and Go Commando.”
Surely this war to win our butts has moved TP from soft, softer and softest to a new level of sexiness. Yes, we’re actually talking about how good it feels and how confident we are after having a “successful experience with a rippled device.”
Sure sounds like sex to me. Just sayin.’
See the commercial: https://www.cottonelle.com/go-commando